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Given the explosion of social media marketing in recent times, it’s unsurprising that so many have quickly learned how to use hashtags. It’s a valuable tool for the modern social media marketer and well worth thinking about.
A Brief Background
The first hashtag was used all the way back in 2007 when Twitter was a young little sapling in the business forest. It worked really well for the brevity of the platform and immediately caught on.
Setting it Up
Provided you have your social media accounts all set to “public,” the hashtag is a fantastic way to reach out to others. It lets people jump onto a group, product, or cause of some kind. It’s just an unbeatable way to join people together.
That’s the thing about it. If you manage to get the ball rolling, it gathers impetus at a startling rate. Done right, you could get it up to the point where your campaign is said to be “trending” online. Then, we’re talking millions of eyes.
Engagement
Getting engagement from the public is the fundamental point of any marketing strategy, and this is as true today as it’s ever been. In modern parlance, when your hashtag gets the attention of the internet, you’re said to be “a part of the conversation.”
That’s actually a fundamentally correct way of viewing it. The internet is an enormous conversation, and when you do the hashtag thing right, you’re basically being given a turn to speak at the table.
It works rather like a virus, in fact. Once you begin getting noticed, your likes and shares begin to shoot up. This has that sought-after snowballing effect that can lead to some serious action for your company.
Brand Awareness
Engagement leads naturally to brand awareness. If your hashtags are hitting public sentiment just right, it follows that the attention will fall to your products as well, which is where the revenue is.
Advertisers and marketers have always known how to attach themselves to human desires and wishes. That stays the same with the hashtag game, although now it’s on steroids compared to the past.
Add Context
One of the most functional aspects of hashtagging is that you can widen the context of your posts. Brevity is key for social media posts since folks will simply ignore anything that isn’t a hyperbolic headline.
However, when you hashtag a great little post, it will encourage people to move past the glitzy headline to the context behind it. This includes your actual sales pitch, product, and company. The goal is eyeballs, and that’s how you get them.
Some Last Thoughts
It’s all very exciting for marketers nowadays. In the past, the best you could hope for was a few eyes on a billboard, or ears on a cold call. Now, with a beautifully placed hashtag, you can reach millions of people instantly.
The internet is a marketing paradise, and all the stats are saying the same thing. Combined, social media platforms garner more than a billion visits per month, which is a heck of a lot of opportunities for your company!
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