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The content marketing strategy guides large numbers of leads to broker’s real estate websites and positions them in the industry as thought leaders.
However, real estate broker in Orlando is unaware that there is no one way to create a content marketing strategy. There are many ways to create unique and search-optimized content to bring visitors and leads to your real estate site. Some of these don’t even require you to write one word. These 10 real estate content marketing tips can help you save time, money, and energy.
Interview well-respected (and famous) experts and influencers
Interview big names to leverage their large audiences for blog posts. Interviewees could be any person your audience would like to hear from. This includes local mortgage experts, home design professionals, and even local housing developers. Buyers and sellers alike can benefit from the knowledge of these people. You should also consider the number of people they have in their network.
These same people can also write for your real-estate blog
Ask industry experts you interviewed if they have more to share. Regular posts can be shared with peers and experts to add an extra layer to your blog and bring in new leads and visitors.
For brokers and agents, write for their real estate websites
Contact broker and agent friends within your network to gauge interest in guest postings. Although this will require more effort, it is a great way for your business to reach new audiences. It is important to find a peer in your local market or one nearby to identify potential leads.
Let real estate publications and agents know that you are available for interviews
You can find local, regional and national real estate publications that feature industry experts and ask for interviews. Journalists, bloggers, and reporters love to have reliable sources. You can provide them with valuable insights and access their blog posts and articles, which you can link to on your real-estate website.
You can save time by having a collection of quotes on different subjects that you can share with others. You will always have something ready for a reporter if they ask. You can make your voice heard by a larger audience in hours. You can also increase the chances of other publications finding your name and ideas online. They will reach out to you to get quotes for your content.
Each week, repurpose the best posts of real estate agents
If your agent blog regularly, you will have a lot of content you can share on your real-estate website. Each week, identify the top post by each agent. Next, write a post that includes your thoughts and a summary of the articles they wrote. It is a great way to decide which posts you want to include in your weekly roundup. It’s a great post to share in a curated format.
This blog post idea saves you time and effort in generating new ideas. You have already done the hard work of your agents so that you can promote their useful articles on this site. Make sure you link back to their sites to get referral traffic.
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