By 
Every once in awhile in the diamond industry there is a price hike as a result of large companies such as De Beers creating a price spike that is the direct result of false advertising. It’s similar to what happens when world banks leverage the global FOREX market with a currency markup. The large banks influence the fluctuation of an entire currency with a simple gesture, forcing the rest of the world to follow suit.
It’s no different with diamonds. In most cases, such as in the result was a 20 percent hike in the costs of diamonds, not as a result of demand within the industry, but as nothing more than a reactionary step from thousands of other brokers across the industry as they followed a larger company’s price hike. It’s an old-school pressure tactic employed by anyone who holds a monopoly on a business, and the only people who end up benefiting from such price hikes are the companies who cause them to happen in the first place.
Diamond ring
It’s simple science and mathematics. De Beers and the other large companies know that the average individual is simply looking to pick up an affordable diamond ring. They don’t buy into the hype behind buying a massive rock; the modern consumer is web-savvy and knows they can research in an instant the real price of diamonds around the world. So what these large companies do is find a brand they can develop as an “affordable luxury chain” without all of the high prices attached to hyped diamonds.Then, De Beers and other companies raise their prices by 20 percent or so…while at the same time keeping their “affordable luxury brand” on the side.
The end result? The general public buys into the hype and a demand is created for the higher prices, while the discount brand is made to look as though it is offering a discount when in reality it isn’t.It’s an old-fashioned trick known as market manipulation and it’s been around for a long time. Thankfully, as more and more consumers clue into the marketing techniques of large companies, they can go straight to the Internet and find the direct importers of the diamond industry. Those who aren’t at the beck and call of large-scale diamond suppliers such as De Beers, and thus not reliant on inflated pricing structures.
Places such as Freddy’s Diamonds. Because we directly supply jewelers and consumers with a steady stream of directly-imported diamonds, we don’t have a demand issue, so the prices are always the same. On top of that, we control the importation based on consumer requests, which means we can supply you with the best cut, carat and style of diamond engagement ring that you are looking for, at rock-bottom prices that aren’t dictated by the market, but rather by you, the consumer.While you can certainly buy into the hype and purchase a diamond ring from one of the big-name suppliers of the industry and pay a 20 percent or larger markup, there’s no reason when you can buy directly from an importer and get a better deal on your ring. But don’t take our word for it. Do a little bit of research via the Internet and you’ll find plenty of other importers saying the same thing. And when you’re done, remember that Freddy’s Diamonds was the one who first started you on the path of how to properly buy a cheap engagement ring, and let us know exactly what you are looking for.
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